After a decline in retail sales and loss of market share, Casuarina Square required a campaign to revitalise their image both locally, as well as draw in visiting tourists. The strategy for this campaign revolved around celebrating the uniqueness of Darwin, its locale and it’s diverse people.
Project input:
• ‘Bursting with Life’ Campaign concept development
• Art direction and concepting of photography and design
Above: Magalogue
Above: Web banner
Above: hero imagery from two seasonal fashion shoots used in the campaign
Project undertaken while at Enigma Communications
Project undertaken while at Enigma Communications